Core Viewpoint - The article discusses the potential of machine massage services in cinemas, particularly focusing on the performance and sustainability of LeMo Technology (02539.HK), a leading player in this sector in China [2][10]. Revenue Potential - LeMo Technology's order revenue from cinema settings is projected to grow from 77.746 million yuan in 2022 to 204.653 million yuan in 2024, with an interim revenue of 165.748 million yuan for the first eight months of 2025 [3]. - The number of massage devices in cinemas is expected to increase significantly, from 108,300 units in 2022 to 446,600 units by August 2025, indicating a growth in service capacity [3][5]. - The average daily transaction per device has shown a decline, from 0.17 yuan in 2022 to 0.11 yuan in the first eight months of 2025, suggesting that revenue growth is increasingly reliant on the expansion of device numbers rather than transaction volume [3][4]. Market Trends - The Chinese machine massage service market is projected to grow from 3.102 billion yuan in 2025 to 5.606 billion yuan by 2029, with a compound annual growth rate (CAGR) of 15.9% [6]. - The cinema segment is expected to experience a CAGR of 18.9% from 2020 to 2024, indicating a robust growth trajectory despite current challenges [6]. Demand and Cost Considerations - The demand for massage services in cinemas is not yet established as a necessity, with most orders generated during the film viewing experience, which lasts between 110 to 150 minutes [7][8]. - The operational costs include venue fees and management expenses, with partnerships typically lasting over a year, but subject to risks such as cinema closures or ownership changes [9]. Exploration of Commercial Value - LeMo Technology's business model represents an exploration of the commercial value of cinema spaces amid industry challenges [10]. - Cinemas are diversifying their offerings to enhance audience engagement, including introducing gaming, VR experiences, and food and beverage options [11][12]. - However, the current explorations have not yet established a stable revenue model, facing competition from other entertainment venues and operational challenges [12].
影院空间机器按摩服务的生意经