Wall Street predicts Google stock price for the next 12 months

Core Insights - Two major firms have raised their price targets for Alphabet, indicating confidence in the company's performance driven by advertising strength and AI efficiencies [1][2] - Pivotal Research increased its target to $400 from $350, highlighting Google's search business as a resilient cash cow with strong pricing power [1] - Truist raised its target to $350 from $320, citing expectations for a robust U.S. holiday season in e-commerce and digital advertising [2] Price Target Increases - Pivotal Research's new price target reflects a potential 26% upside from the current stock price of $317.62, driven by ad revenue strength and AI-related cost efficiencies [3] - Truist's target increase is supported by anticipated growth in AI-optimized ad channels and consumer momentum in e-commerce [2] Market Performance - At market close on Thursday, Google stock was trading at $317.62, down $2.01 (-0.63%) [3] - The consensus view from analysts suggests substantial upside potential for Google shares based on the combination of advertising strength and macroeconomic tailwinds from the holiday season [3]