亚马逊发布“下一代跨境链” 跨境电商走向“上线即售全球”时代

Core Insights - Amazon is launching the "Next Generation Global Selling" initiative to help sellers achieve a "global launch" strategy, fundamentally restructuring the approach for Chinese companies to enter international markets [1][3] - The initiative aims to simplify cross-border supply chain management and reduce costs associated with market entry, allowing sellers to test products in multiple markets simultaneously [3][5] Group 1: Global Expansion Strategy - The "Next Generation Global Selling" divides global expansion into three phases: Global Quick Start, Global Optimization, and Global Deepening, focusing on a lightweight and fast testing model for sellers [5][7] - The Global Smart Hub Warehouse (GWD) will serve as a key infrastructure to support these phases, allowing sellers to keep inventory in China and distribute based on real-time demand, significantly lowering overseas storage costs [7][14] Group 2: AI Integration - AI is being integrated into Amazon's operations, evolving from a tool for efficiency to an intelligent agent that assists sellers in inventory optimization, advertising, and compliance monitoring [8][17] - The upgraded Seller Assistant will have reasoning and planning capabilities, allowing it to actively manage tasks and support sellers in focusing on product innovation and brand strategy [8][9] Group 3: Market Opportunities - Despite the growth of leading Chinese sellers, there remains significant potential for expansion in global markets, particularly as online retail continues to grow [10][14] - Amazon's global footprint has expanded significantly, providing more opportunities for Chinese sellers to access new markets, with emerging markets showing substantial growth [10][14] Group 4: B2B Market Potential - The B2B market is identified as a new growth area, with the number of global buyers on Amazon increasing from 6 million to 8 million, and B2B advertising showing a higher return on investment compared to B2C [15] Group 5: Regional Development - Amazon is focusing on expanding its presence in inland regions of China, promoting local industries to go global through targeted initiatives [16] - The strategy aims to assist traditional manufacturing companies in transitioning to digital platforms, with tailored solutions for different product categories [16] Group 6: Compliance and Long-term Strategy - Amazon is addressing rising compliance costs by reducing fees and simplifying processes for sellers, while encouraging them to consider global compliance from the outset [16][17] - The overarching goal is to empower Chinese companies to become global brands with lower initial costs and more flexible, intelligent operations [17]