突发！又一日本知名品牌败退中国

Core Viewpoint - Sony Mobile has quietly exited the Chinese market, marking the end of its presence without any formal announcement or farewell [5][12][11]. Group 1: Market Performance - Sony Mobile's market share in China has dwindled to less than 0.1% in 2023, relegating it to the "others" category [12]. - The official WeChat account of Sony Xperia entered the cancellation process in early November, signaling the closure of its operations in China [5][12]. - The last update on Sony's official Weibo account was nine months ago, and the Chinese website has removed the mobile product category entirely [8][12]. Group 2: Historical Context - Sony Ericsson was once a leading player in the mobile phone market, achieving a peak sales figure of 103 million units in 2007, second only to Nokia and Samsung [17]. - The launch of the Xperia series in 2008 marked a shift, but subsequent models struggled due to delayed releases and quality issues [18][21]. - By 2014, Sony's global market share had plummeted to just 2%, unable to compete with emerging brands like Xiaomi and Huawei [23]. Group 3: Competitive Landscape - The rise of domestic brands offering high cost-performance ratios has overshadowed Sony's offerings, which failed to adapt to changing consumer preferences [28]. - Sony's focus on industrial design and high-end features did not resonate with Chinese consumers, who preferred more practical and localized options [27][28]. - The competitive landscape has shifted dramatically, with brands like Apple, Samsung, Huawei, Xiaomi, OPPO, and Vivo dominating the market [28]. Group 4: Broader Implications - The exit of Sony Mobile reflects a broader trend of Japanese companies struggling in the Chinese market, where local brands have gained significant ground [29]. - The decline of Sony Mobile symbolizes the end of an era for niche brands in the face of mass-market competition [35].