工厂转型愁订单？代运营公司教你“逆向思维”找转机

Core Insights - Traditional factories transitioning online are facing order shortages despite efforts in product listing and promotion, leading to idle machinery and worker anxiety. The issue stems from a reliance on outdated "offline waiting for customers" strategies, which can be overcome through the "reverse thinking" approach offered by operation companies [1] Group 1: Reverse Thinking Strategies - The first step in reverse thinking is to stop waiting for customers to find the factory and instead have operation companies actively seek customer demands. This involves accurately targeting B2B traffic pools such as industry procurement forums and supply chain communities, using professional tools to analyze buyer inquiries and pain points, thus enhancing promotional efficiency significantly [3] - The second step is to avoid chasing large orders and instead focus on securing small orders. Factories often overlook the trust barriers online, and operation companies recommend offering small-batch customization and sample orders while optimizing online service processes to build trust through details. Satisfied small order customers are likely to repurchase and share resources, allowing operation companies to nurture small orders into stable large orders [3][4] - The third step emphasizes not relying solely on new customers but instead revitalizing existing customer resources. Old customers, accumulated offline, are a core asset often neglected online. Operation companies assist factories in building private customer communities, categorizing old customers, and enhancing engagement through regular updates and exclusive online offers, leveraging the high conversion rates of referrals from satisfied old customers [4] Group 2: Operational Transformation - The essence of a factory's online transformation lies in breaking free from traditional offline thinking patterns. The value of operation companies is in helping factories reconstruct their operational logic through reverse thinking: shifting from passive customer waiting to proactive demand seeking, from pursuing large orders to nurturing small ones, and from depending on new customers to stabilizing old ones. This approach enables factories to convert offline production advantages into online order advantages, fostering steady growth in online orders and alleviating transformation anxieties [4]