Pentawards发布2025-2026包装趋势！包装设计的10个 “破界” 方向

Core Insights - The Pentawards has released its 2025-2026 packaging trends report, marking the fifth consecutive year of this annual publication [1] - The report highlights ten major trends in packaging design, emphasizing sustainability, accessibility, and innovative user experiences [3] Group 1: Key Trends in Packaging Design - Accessibility in design is becoming a standard, with designers viewing inclusivity as an opportunity for creativity rather than a compromise [3][11] - The "Bye Bye Barriers" concept signifies that inclusive packaging is now a key component of brand identity, combining commercial value with aesthetic expression [11] - The trend of "Upfront Font" indicates that typography is evolving from a decorative element to a core brand expression, with bold and expressive fonts taking center stage [11][21] Group 2: Innovative Packaging Examples - The ZENSE sensory supplement packaging incorporates multiple sensory experiences, designed specifically for neurodiverse individuals [3] - Tilt, a cosmetic line, received the Ease of Use Certification for its accessible design features, including tactile elements and clear instructions [7] - The packaging for the "Virgin Mary" tomato juice blends traditional British elements with modern design, creating a high-end yet approachable aesthetic [25] Group 3: Emotional and Cultural Connections - The "Dopamine Effect" trend focuses on using vibrant colors and playful designs to evoke emotions and enhance consumer experiences [45][54] - Packaging is increasingly seen as a storytelling tool, transforming everyday ingredients into cultural symbols and narratives [29] - The "Astral Aesthetics" trend captures cosmic themes, providing immersive visual experiences that resonate with consumers' aspirations [71][77] Group 4: Future Directions in Packaging - Brands are expected to treat packaging as a collectible item, enhancing its value beyond single-use [86] - The integration of fashion elements into packaging design is becoming more prevalent, blurring the lines between product and fashion accessory [54][62] - The trend of "Display Drama" emphasizes the importance of packaging in retail environments, enhancing visual appeal and consumer engagement [62]