SHEIN（希音）跻身Z世代最喜爱中国全球化品牌前三、电商品类第一

Group 1 - Snapchat and Kantar released the first "Top 50 Global Brands Loved by Generation Z in China," with Tencent, Xiaomi, and SHEIN ranking in the top three [1][2] - SHEIN ranked first in the e-commerce category, indicating its strong appeal to the young consumer demographic [1][2] - The survey covered multiple markets including Europe, North America, and the Middle East, focusing on Generation Z born between 1997 and 2012, who represent about 25% of the global population [2] Group 2 - The research evaluated brand performance based on three dimensions: emotional connection, recognition of functional value, and brand preference during demand [2] - Generation Z is noted for being particularly discerning about cross-border brands, showing the highest acceptance of Chinese brands compared to other generations [2] Group 3 - Seven e-commerce brands, including SHEIN and AliExpress, made it to the list, attributed to their engaging short video content marketing and immersive online shopping experiences [3] - SHEIN's innovative "small batch quick response" flexible supply chain model is identified as its core competitive advantage, enabling real-time trend insights and flexible production arrangements [5] Group 4 - Since launching its platform model in 2023, SHEIN has attracted merchants from nearly 400 cities across China, covering a wide range of products [7] - SHEIN has invested over 15 billion yuan to build a smart supply chain system centered in Guangzhou, enhancing the digital, intelligent, and green transformation of traditional industries [7][8]