营业额暴涨10倍！浙江有老板每天加班到深夜，顾客：比网购还便宜一半

Core Insights - The trend of DIY down jackets has gained popularity, with consumers sharing their experiences of making down jackets at home, which are significantly cheaper than store-bought options [1] Group 1: Business Performance - A down jacket refurbishment shop in Hangzhou has seen a peak in business this October, with the owner often working until 10 PM and completing nearly 50 down jackets and 90 down comforters in a month, resulting in a monthly revenue of around 30,000 to 40,000 yuan, which is over ten times the revenue during the off-season [3] - The majority of the business comes from refurbishment rather than custom orders, with refurbishment accounting for nearly 90% of the operations [5] Group 2: Pricing and Costs - The processing fee for refurbishing an outer down jacket ranges from 180 to 220 yuan, while for an inner down jacket, it is between 120 to 160 yuan [5] - The cost of adding down filling is 800 yuan per jin for goose down and 480 yuan per jin for duck down [5] - A refurbished down jacket with 200 grams of filling can be made for approximately 385 yuan, which is significantly cheaper than similar styles available online, which can exceed 800 yuan [11][13] Group 3: Consumer Behavior - There has been a shift in consumer behavior, with more young people, including those in their 30s, opting for in-store refurbishment instead of online shopping, with young customers now making up nearly half of the clientele [18][19] - The rising prices of raw materials, with down now costing over 60,000 yuan per ton, and the brand premiums associated with online purchases have contributed to this trend [19] Group 4: Industry Challenges - The down jacket industry faces several consumer traps, such as the prevalence of low-quality filling materials, which has made customers more cautious and inclined to seek visible and tangible refurbishment services [22] - A laundry shop owner has advised against purchasing down jackets in darker colors due to the difficulty in cleaning them, which can lead to additional costs and time for cleaning services [23][25]