Micron Technology (MU) Falls Hard on Crucial Business Exit

Group 1 - Micron Technology Inc. has experienced a decline in stock performance, dropping 3.21% to close at $226.65, following the announcement of its exit from the consumer memory brand, Crucial, after 29 years [1][3] - The decision to divest from the Crucial brand aligns with Micron's strategy to focus on the faster-growing enterprise and commercial segments, particularly in response to the expanding artificial intelligence industry [2][4] - Shipments for all Crucial-branded consumer products will be available until the end of February 2026, with continued warranty services and support promised to existing customers [3] Group 2 - The Chief Business Officer of Micron stated that the exit from the Crucial consumer business is aimed at improving supply and support for larger, strategic customers in faster-growing segments driven by AI demand [4] - Mizuho Securities has raised Micron's price target to $270 from $265 while maintaining an "outperform" rating, indicating a positive outlook despite recent stock performance [4]