GAC GROUP(SH:601238) Bei Jing Qing Nian Bao·2025-12-05 17:27Core Viewpoint - GAC Trumpchi's "Xiangwang 2.0" represents a significant upgrade in its new energy vehicle (NEV) strategy, positioning itself as a core engine for the company's transition to electric vehicles, aiming to eliminate range anxiety for users [1][12]. Group 1: Product Development and Market Performance - Since its launch in March, the Xiangwang series has achieved over 150,000 cumulative sales by October, marking a successful entry into the NEV market [1]. - The Xiangwang series includes key models such as Xiangwang S7, S8, and S9, targeting both the NEV SUV and high-end MPV segments [1]. - The Xiangwang S9, developed in collaboration with Huawei and CATL, showcases advanced technology features, including a four-wheel drive system and a high-capacity battery [2]. Group 2: Brand Positioning and User Trust - The Xiangwang series has rapidly gained user trust, transitioning from a "market newcomer" to a trusted brand within six months [4]. - GAC Trumpchi has established a strong reputation in the MPV market, with the Xiangwang M8 contributing to a total global sales figure of over 830,000 units [4]. Group 3: Technological Advancements and Future Plans - The "Xiangwang 2.0" initiative emphasizes a new positioning of "NEVs without range anxiety," supported by advanced technology and a robust product lineup [6][10]. - The series will feature a hybrid power system capable of over 1200 kilometers of range, with multiple driving modes to cater to diverse user needs [8][10]. - Future plans include expanding the product range to include medium and large MPVs, enhancing the overall product matrix to meet various travel demands [10]. Group 4: Strategic Ecosystem and Brand Development - GAC Trumpchi is building an innovative ecosystem called "Xiangwang Life Circle," which integrates various lifestyle services to deepen emotional connections with users [13]. - The company aims to maintain its traditional strengths while refining its brand positioning in the NEV sector, focusing on high value, quality, and efficiency in its transition [15].