AB InBev to acquire 85% stake in beverage maker BeatBox for $490 million

Core Viewpoint - Anheuser-Busch InBev plans to acquire a majority stake in the U.S.-based ready-to-drink beverage brand BeatBox for approximately $490 million [1] Company Summary - The acquisition reflects Anheuser-Busch InBev's strategy to expand its portfolio in the ready-to-drink beverage segment [1] - BeatBox is recognized for its innovative and youthful branding, appealing to a younger demographic [1] Industry Summary - The ready-to-drink beverage market is experiencing growth, driven by changing consumer preferences towards convenience and ready-to-consume products [1] - This acquisition may indicate a trend of larger beverage companies investing in niche brands to capture market share in emerging segments [1]