2025湖南文旅商品大赛决赛12月10日启幕 赛展销联动激活消费新引擎

Core Viewpoint - The 2025 Hunan Cultural Tourism Commodity Competition aims to promote regional characteristics, innovation, consumption, and industry development through a dual approach of competition and market exhibition [1][2][4] Group 1: Competition Details - The finals of the competition will take place from December 10 to 11 at the Hunan International Convention Center, featuring seven evaluation dimensions and awarding 15 gold, 45 silver, and 60 bronze prizes [1] - The competition will culminate in a market exhibition from December 12 to 14, showcasing all participating products at the "Hunan Province Tourism Commodity Market" during the 2025 Hunan Cultural Tourism Industry Expo and the inaugural "12.12" Cultural Tourism Consumption Shopping Festival [1] Group 2: Market Integration - The integrated "competition and exhibition" model aims to create an industry closed loop that promotes product development and market sales, featuring a dual mode of online shopping and physical sales for award-winning products [2] - Over 600 Hunan特色 products will be displayed, highlighting both traditional craftsmanship and modern innovation, supported by consumer vouchers and promotional discounts to stimulate purchasing enthusiasm [2] Group 3: Industry Development - The competition and market activities are central to the "Xiang Chao, Super Fun" 2025 cultural tourism series, focusing on building a comprehensive platform that encompasses design, production, and sales [4] - The initiative aims to transform award certificates into sales orders and elevate cultural symbols into consumer brands, thereby enhancing the quality and market acceptance of Hunan tourism products [4][5]