Meta acquires AI device startup Limitless

Core Insights - Limitless, an AI startup previously known as Rewind, has been acquired by Meta, ceasing the sale of its hardware devices while providing support for existing customers for one year [1][4]. Company Overview - Limitless was founded by Brett Bejcek and Dan Siroker, who previously co-founded Optimizely. The company transitioned to AI device manufacturing last year, launching the Limitless pendant priced at $99, which could be worn like a necklace or attached to clothing [3][6]. - The startup had raised over $33 million in funding from notable investors, including a16z, First Round Capital, and NEA [9]. Product and Service Changes - Following the acquisition, customers will no longer pay a subscription fee and will be transitioned to the Unlimited Plan. The non-pendant software "Rewind," which recorded desktop activity, will also be phased out [2]. - Limitless will provide customers with options to export or delete their data from the app [9]. Strategic Direction - Limitless aligns with Meta's vision of creating AI-enabled wearables, focusing on supporting existing Meta products rather than developing new hardware like an AI pendant [4][6]. - The company acknowledged increased competition in the market, particularly from larger players like OpenAI and Meta, which are also developing their own hardware [5].