中国品牌法国“破圈”

Group 1 - The core viewpoint of the articles highlights the rapid growth of Chinese consumer brands in the French market, driven by creativity and brand storytelling, with companies like Pop Mart and Miniso gaining significant traction among young consumers [1][2][3] - Pop Mart has become a representative brand of the rising trend of collectible toys in France, with its popular IP "Labubu" ranking as the third most popular collectible toy in the country [1] - Miniso has established a strong presence in France since its entry in 2020, opening over 20 franchise stores, including a flagship store on the Champs-Élysées that set a single-day sales record outside of mainland China [1] Group 2 - The acceleration of Chinese brands in France is attributed to social media's role in spreading awareness and the competitive edge these brands have developed through a combination of industrial design capabilities, systematic design processes, and efficient supply chain collaboration [2] - The innovative operational model of Miniso, which includes a product system tailored to local consumers and a quick replenishment rhythm, keeps consumer expectations high for new products [2] - The positive reception of Chinese consumer brands in France reflects a shift in Chinese manufacturing from scale-driven to creativity-driven approaches, with a focus on enhancing design and quality through cultural interaction between China and France [2][3]