把“水韵江苏”故事讲得更动人
Ren Min Ri Bao Hai Wai Ban·2025-12-05 22:03

Core Insights - The "Water Rhythm Jiangsu" cultural tourism promotion event in Madrid has garnered attention from the Spanish tourism industry, showcasing Jiangsu's natural beauty and cultural heritage [4] - Jiangsu province received 880 million domestic and international tourists in the first three quarters of the year, with total tourism spending reaching 1.3 trillion yuan, marking an approximate 11% year-on-year growth [4] - The "Soo Super" event has driven significant tourism and consumption, with over 380 billion yuan generated from related spending, and 95.9% of attendees engaging in additional purchases beyond ticket sales [5] Tourism and Cultural Integration - Jiangsu launched over 50 cross-regional themed routes and 2,800 unique activities during the "Soo Super" season, promoting the integration of sports, culture, and tourism [5] - The 2023 Huai'an Marathon attracted participants from 31 provinces and 12 countries, generating over 80 million yuan in revenue for local hospitality and dining sectors [6] - In the first three quarters, Jiangsu hosted 213 major events, attracting 5.73 million visitors and generating 3.54 billion yuan in consumption [6] Cultural Development Initiatives - Jiangsu's cultural initiatives include the "Jasmine Blossoms" program, which aims to bring high-quality performances closer to the public, featuring award-winning local productions [7][8] - The province has organized 813 performances across 95 counties and 718 towns since February, integrating various art forms to enhance community engagement [8][9] - Over 1,000 new public cultural spaces have been established, providing platforms for local artists and community participation [9] Technological Integration in Cultural Tourism - Jiangsu's cultural tourism sector is transitioning from resource-based to content-driven strategies, emphasizing innovation over mere expansion [12] - Advanced technologies such as VR, AI, and big data are being utilized to enhance visitor experiences in museums and cultural sites [13][14] - The province has developed a comprehensive data asset of 464 million entries to support smart tourism initiatives, aiming for high-quality development in the cultural tourism industry [14]