国际视角下的中国“软实力”与“硬支撑”

Group 1 - The core viewpoint of the article highlights the significant growth of China's soft power across various indicators, as noted in the upcoming Global Soft Power Index by Brand Finance [1] - Brand Finance has conducted over 6,000 brand valuations annually and produces more than 100 reports covering global industries and regions [1] - China's economic strength, being the world's second-largest economy, provides a solid foundation for enhancing its soft power [1] Group 2 - The "Belt and Road" initiative is emphasized as a practical approach to showcase China's commitment to improving local livelihoods through infrastructure investments in Africa, South America, and Asia [1] - Successful Chinese brands like BYD in the electric vehicle market and Pop Mart in cultural trends illustrate the country's advancements in green development, technological innovation, and cultural creativity [1] - The ultimate goal for Chinese brands is to create globally recognized top-tier brands, which requires long-term investment in various marketing strategies [1] Group 3 - The unique cultural heritage of China, including traditional medicine, calligraphy, and cuisine, serves as a bridge for international communication and enhances soft power [1] - There is significant potential for China to produce world-class cultural products, leveraging its rich history and diverse culture [1] - The positive image of China is also reflected through the capabilities and interactions of the younger generation, particularly in international settings [3]