星火成炬｜文旅有新趣

Core Insights - The article highlights the innovative development of cultural and creative industries in China, emphasizing the creation of unique intellectual properties (IPs) and the establishment of theme parks that resonate with Chinese culture [1] - It discusses the shift in tourism consumption from mere product purchases to a deeper emotional connection and cultural experience, indicating a vibrant and evolving landscape in China's tourism sector [1] Group 1 - The integration of "culture + experience" in scenic spots is being explored, leading to a more engaging travel experience [1] - The article suggests that the tourism industry in China is becoming more dynamic and lively, reflecting a broader cultural renaissance [1]