电商销售额3.5亿、出口增长10.2%：水产产业链升级激活乡村经济

Core Insights - The fishing season in the Minnan fishing grounds is currently busy, particularly in the village of Aojiao, located in Dongshan County, where fishing activities are thriving [1][3]. Industry Overview - Fishing boats are returning to the Aojiao dock in the evening, with a variety of catches including Barramundi, Mullet, Yellow Flower Fish, and various shrimp and crabs being efficiently processed and sold [3]. - After landing, the seafood is quickly transported to e-commerce sorting centers or processing plants, where it undergoes rapid cold treatment and is shipped nationwide using cold chain logistics [5]. Value-Added Processing - A portion of the catch is processed into dried products such as dried shrimp, dried cuttlefish, and crab meat cans, enhancing the value of the seafood [7]. - The modern aquaculture industry chain from catching to processing and exporting has matured, with Aojiao village's e-commerce sales expected to exceed 350 million yuan in 2024 [9]. Export Performance - In the first ten months of this year, the export value of aquatic products from Aojiao village reached 490 million yuan, marking a year-on-year increase of 10.2%, primarily exporting to countries like Malaysia [9]. - A complete industry chain has formed around e-commerce, with roles in packaging, logistics, product photography, and live sales, contributing to the popularity of local seafood varieties like crab and Barramundi, which are sold as far as Xinjiang, Yunnan, and Guizhou [10].