Guan Cha Zhe Wang·2025-12-06 03:25Core Viewpoint - BYD's chairman Wang Chuanfu emphasizes the company's commitment to not undermine competitors and to lead by example in the industry, focusing on technological advancements to impress consumers [1][3]. Group 1: Company Principles and Performance - Wang reiterates BYD's principle of long-termism and not disparaging peers, stating that the company will only promote its own strengths [3]. - In November, BYD's sales reached 480,200 units, a year-on-year decline of 5.25%, while cumulative sales from January to November totaled 4.182 million units, reflecting a year-on-year growth of 11.3% [3]. - The decline in market appeal of BYD's technological achievements and the increasing homogeneity in the industry are noted as factors affecting performance, which aligns with the cyclical nature of product and technology development [3]. Group 2: Future Directions - BYD plans to focus on electric and intelligent technology advancements over the next 2-3 years, increasing R&D efforts to launch more leading-edge technologies [4]. - The company aims to enhance marketing capabilities to better align with user needs, while avoiding excessive marketing that could backfire [4]. - BYD is committed to expanding its overseas market presence, with November overseas sales reaching 131,900 units, marking a significant milestone, and cumulative overseas sales for the year reaching 917,000 units, doubling from the previous year [4].