Core Insights - The winter sports industry is experiencing significant growth as outdoor snow venues open for the season, leading to an increase in ice and snow service consumption [1] - The Beijing and Zhangjiakou areas are hosting multiple international skiing events, enhancing the popularity of winter sports [3] - New initiatives, such as the "skiing + research" package, are emerging to attract youth participation in winter sports [3] Group 1 - The new snow season is marked by a surge in ice and snow activities, with various new business models emerging to enhance service quality [1] - The International Ski Federation is holding several World Cup events in Beijing and Zhangjiakou, contributing to the vibrancy of winter sports [3] - A new youth skiing training center is set to open, featuring six dedicated ski trails and a professional coaching team [3] Group 2 - The collaboration between Beijing and Zhangjiakou in developing the Jing-Zhang Sports Culture Tourism Belt is revitalizing the regional economy by integrating winter sports resources [5] - In regions like Xinjiang and Jilin, winter vacation programs are being introduced, with ski resorts becoming popular venues for students to learn skiing [5] - Innovative ice and snow tourism projects, such as ice floating experiences in Altay, Xinjiang, are being introduced to cater to personalized tourist demands [7]
滑雪研学、冰浮体验、冰雪假期！新雪季热潮涌动 新业态带动服务消费提质升级
Yang Shi Wang·2025-12-06 07:53