凯诘电商赴港IPO，超9成收入来自货品销售，业绩呈下滑趋势

Core Viewpoint - China has become a global leader in the digital retail industry, with 1.1 billion internet users and 974 million online shoppers by 2024, driving strong growth in the digital retail market. Companies like Shanghai Kaijie E-commerce Co., Ltd. (Kaijie E-commerce) are now seeking IPO opportunities in this sector [1]. Group 1: Company Overview - Kaijie E-commerce provides comprehensive and customized digital retail solutions for brand owners, helping them establish e-commerce infrastructure and enhance operational efficiency [3]. - The company has served over 200 brands, including more than 100 international brands, across various sectors such as food and beverage, beauty and personal care, and outdoor sports [3]. - Kaijie E-commerce's revenue is primarily derived from product sales, accounting for over 90% of total revenue during the reporting period [3]. Group 2: Financial Performance - The company's revenue has shown a declining trend, with revenues of approximately 1.829 billion yuan in 2022, 1.723 billion yuan in 2023, and projected revenues of 1.699 billion yuan in 2024 [9]. - Net profits for the same years were approximately 86.47 million yuan, 67.59 million yuan, and 60.43 million yuan, respectively [9]. - The gross profit margin has decreased from 24% in 2022 to 21.8% in 2024, primarily due to increased sales in lower-margin food products [13]. Group 3: Market Position and Competition - Kaijie E-commerce is the fifth largest digital retail solutions provider in China and the largest O2O digital retail solutions provider [14]. - The digital retail solutions market in China is expected to grow from 1.9 trillion yuan in 2024 to 3.4 trillion yuan by 2029, with a compound annual growth rate of 12.8% [13]. - The market is highly fragmented, with the top five players accounting for about 10% of the total market share [14]. Group 4: Risks and Challenges - The company faces risks related to the potential for brand owners to bypass intermediaries, which could reduce demand for its services [6][19]. - Recent terminations of partnerships with key brands have negatively impacted revenue, highlighting the challenges in maintaining client relationships [9][11]. - The company has a significant reliance on product sales, positioning it more as a "high-end distributor" within the industry [16].