Apple(US:AAPL) Xin Lang Cai Jing·2025-12-06 10:27Core Insights - Apple has opened its sixth retail store in Beijing, located in the Huiju Shopping Center, marking a significant expansion in the region and providing a new technology hub for residents in the southern part of the city [1][2][10] Group 1: Store Opening and Community Impact - The new store has filled a long-standing gap in direct Apple retail presence in southern Beijing, serving millions of residents in areas like Daxing, Yizhuang, and Fengtai [2][10] - The opening attracted a large crowd, with many customers arriving early to experience the store and receive exclusive opening gifts [2][4] Group 2: Design and Sustainability - The store features an innovative design using the Apple Vintage E design language, emphasizing sustainability and accessibility [5][6] - It incorporates eco-friendly materials and aims for carbon neutrality by using 100% renewable energy [6][8] Group 3: Product Offerings and Services - The store showcases the full range of Apple products, including the iPhone 17 series, MacBook Pro with M5 chip, iPad Pro, and Apple Vision Pro, with dedicated experience zones for immersive product demonstrations [9] - It will offer a variety of free courses under the "Today at Apple" initiative, covering topics like photography, music creation, and programming, enhancing community engagement [9] Group 4: Economic Significance - The opening of the Apple store is seen as a benchmark for the "first store economy" in the southern region, contributing to the area's retail ecosystem and attracting other brands [10][12] - The store's establishment is expected to stimulate local consumer spending and enhance the overall shopping experience in the Daxing area [10][12]