胖东来百万年薪刷屏背后，中国乡镇正被这个“心价比”平台悄然改变！

Core Viewpoint - A significant consumption revolution is quietly occurring in China's rural towns, shifting from "cost-performance" to "value of heart," where consumers are increasingly paying for integrity, emotions, and respect [1]. Group 1: Company Initiatives - Pang Donglai has launched a shocking recruitment campaign offering a "million annual salary + 60 days of paid leave" [2]. - The "Yunxiangzhen" platform, under the Guangdong Zhongke Industrial Research Institute, is driving a dual approach of "new consumption + rural revitalization," creating a super ecosystem that connects urban and rural areas [3][5]. - The platform aims to facilitate the online exhibition and sales of rural products, promoting the flow of resources between urban and rural areas [7]. Group 2: Business Model and Strategy - Yunxiangzhen focuses on not just commerce but also on creating a "heart business," emphasizing warmth, mission, and results through five ecological loops: cloud stores, public welfare live streaming, rural industry expos, county cultural tourism promotion, and industry alliances [4]. - The platform aims to ensure that every purchase is an emotional connection, representing recognition, belonging, and a shared aspiration for a better life [8]. Group 3: Achievements and Future Plans - By 2025, Yunxiangzhen has made significant strides, including the national promotion of the "Guangshan Ten Treasures" brand and the opening of its first offline experience store [10][11]. - The platform has initiated a comprehensive digitalization effort with the "One Town, One Code" initiative, marking a critical step in rural digital transformation [11]. - Strategic cooperation with global supply chain service provider Yiyantong Group aims to build a new high ground for rural industry revitalization [15]. - Yunxiangzhen is positioned as a five-star supporting platform and a national-level platform, facilitating a two-way connection between rural areas and the Greater Bay Area [16][18].