Hershey Uses Holiday Nostalgia To Build Brand Awareness

Hershey partners with NBC Rockefeller Center for the holiday tree lighting event with an interactive LED mat showcasing the Hershey Kisses Bell song (Photo by: Noam Galai/NBC)Noam Galai/NBCHershey's Kisses has transformed a 35-year-old television commercial into a multi-platform digital experience spanning TikTok, Snapchat, Candy Crush, and an LED musical mat at Rockefeller Center during the NBC Rockefeller Tree Lighting event. “We figured, let's partner with another holiday icon. NBC's Christmas special at ...