Shang Wu Bu Wang Zhan·2025-12-06 16:26Core Insights - Keeta, the international brand of the world's largest food delivery company, officially launched in São Paulo on December 1, competing directly with the Chinese food delivery brand 99 [1] - The Brazilian food delivery market, valued at over $10 billion with an annual growth rate of 20%, has attracted numerous companies, making it one of the most competitive markets for Keeta outside of China [1] - Keeta has introduced smart helmet technology and route simulation systems in Brazil to enhance delivery efficiency and safety, providing features such as voice navigation and accident awareness for delivery personnel [1] - The initial rollout of smart helmets will be for bicycle riders, with a mid-term goal to cover all partnered drivers [1] - Currently, the platform has registered 98,200 delivery personnel in Brazil [1]