2025“苏新消费·暖冬购物季”在苏州启幕 13市同步“上新”

Core Insights - The "2025 Su Xin Consumption · Warm Winter Shopping Season" and Double 12 Shopping Carnival officially launched in Suzhou, aiming to boost winter consumption [1][3] Event Overview - The event is organized by the Jiangsu Provincial Department of Commerce and the Suzhou Municipal Government, with participation from nearly 15,000 commercial enterprises [3] - A "consumption market" featuring around 300 booths showcased local products, including Suzhou-style pastries and Yangcheng Lake hairy crabs, alongside immersive performances [3] Consumer Incentives - The Jiangsu Provincial Department of Commerce announced a "benefit package" including over 400 million yuan in consumption vouchers and digital RMB red envelopes, supplemented by 200-300 million yuan from banks and enterprises [5] - The maximum subsidy for automobile renewal has been raised to 10,000 yuan, and a new "Fuel Jiangsu" prize invoice activity has been launched, offering prizes up to 10,000 yuan [5] Thematic Activities - Suzhou's main venue features three major consumption IPs and eight themed activities, catering to diverse consumer needs, including family and youth [5] - Local products are being promoted through a "three-up" initiative: online platforms, supermarkets, and chain stores, enhancing accessibility for consumers [5] Future Plans - The consumption event will last until March 2026, with over 1,800 activities planned across 13 cities, each with unique themes [6] - The ongoing activities are expected to convert the "Su Xin Consumption" momentum into economic vitality for the winter season [6]