交易额约20亿元！梧州以旧换新活动点燃五大领域消费热潮

Core Insights - The "trade-in" policy in Wuzhou has successfully stimulated consumer spending, with over 232,000 transactions and a total value exceeding 250 million yuan, leading to approximately 2 billion yuan in sales for over 700 enterprises [1][4] - The initiative has particularly boosted the home appliance sector, which accounted for about 149,000 subsidy transactions, highlighting strong consumer demand for upgrading appliances [6] - The automotive sector also saw significant activity, with over 7,100 subsidy applications for vehicle trade-ins, indicating increased consumer interest in replacing old vehicles [6][7] Group 1: Trade-in Policy Impact - The trade-in policy has led to a surge in consumer activity, with a notable increase in foot traffic to stores and a rise in sales figures, such as a record single-day sales of over 5 million yuan for a local appliance store [6] - The collaboration between government, enterprises, and financial institutions has resulted in promotional activities that further incentivize consumer purchases, creating a "double discount" effect [4][6] Group 2: Sector Performance - The home appliance sector remains the strongest performer in the trade-in program, with significant consumer interest in large appliances like televisions, refrigerators, and air conditioners [6][7] - Other sectors, including 3C digital products, home decoration, and electric bicycles, also participated in the trade-in activities, with subsidy transactions of over 66,000, 7,500, and 2,400 respectively, indicating widespread consumer engagement [7] - Retail sales for key categories such as new energy vehicles, smartphones, and home appliances have shown substantial growth, with increases of 26.5%, 15.1%, and 4.7% respectively from January to October [7] Group 3: Future Initiatives - The Wuzhou Commerce Bureau plans to continue promoting the trade-in policy by collaborating with major commercial enterprises to focus on green and smart products, aiming to enhance consumer quality of life and expand market capacity [8]