Could Buying High-Yield Altria Today Set You Up for Life?

Core Viewpoint - Altria presents a high dividend yield of 7.2%, but the sustainability of the business supporting this dividend is questionable due to declining volumes in its primary smokable tobacco products [1][11]. Business Overview - Altria operates in the consumer staples sector, with smokable tobacco products accounting for 88% of its revenue [4]. - Unlike typical consumer staples, tobacco is not a necessity but relies on the addictive nature of nicotine to maintain customer loyalty [5]. Volume and Revenue Trends - The volume of Altria's smokable products has been in decline, with a reported drop of 8% in Q3 2025 and a 10.3% decline over the first nine months of the year [6]. - Revenue fell by 3% in Q3 2025 and approximately 3.4% for the first nine months, despite adjusted earnings rising by 3.6% and 5.9% respectively [7]. Pricing Strategy - The decline in volume has not led to a proportional revenue decline due to price increases, which have historically offset volume losses; however, this trend is now contributing to the volume problem [8]. Share Buybacks and Cost-Cutting - Altria's earnings growth has been supported by stock buybacks, with 1.9 million shares repurchased in Q3 2025, totaling 12.3 million shares for the first nine months [9]. - Cost-cutting measures have also contributed to maintaining the bottom line, but the overall business remains under significant pressure [10]. Future Outlook - The long-term outlook for Altria appears challenging, as the company is betting on management's ability to sustain the declining smokable tobacco business while developing new revenue streams [11]. - Previous attempts to diversify into vaping and marijuana have resulted in substantial financial losses, raising concerns about the risk-reward balance for investors [12].