2025年IP价值深挖，拉动衍生品市场新引擎

Group 1 - The core idea of the report is that the value of intellectual property (IP) is increasingly recognized, driving explosive growth in the derivative products market, particularly as Generation Z becomes the main consumer force [1][5][17] - The shift in consumer behavior emphasizes emotional value, social expression, and identity recognition, leading to a demand for IP products that resonate emotionally and reflect personal taste [1][17] - The report highlights the rapid rise of the IP derivative products market as a crucial link between content creation and consumer markets, with a focus on multi-platform and multi-scenario value extension [1][5] Group 2 - Content-based IP, represented by literature, film, games, and animation, is actively breaking media boundaries to explore commercial potential through cross-media development [1][5][23] - The report identifies three prominent categories in the IP derivative products market: collectible items, blind boxes, and trading cards, which cater to the social, entertainment, and identity needs of younger consumers [2][5][23] - The gaming IP is noted for its dual role in content supply and carrier support, creating a diverse content matrix that meets users' needs across various scenarios [1][5][23] Group 3 - The future of the IP economy is expected to expand further with technological advancements and evolving consumer demands, leading to new forms such as cross-media narratives, immersive experiences, and digital collectibles [3][5][20] - Companies with strong IP operation capabilities, cross-form development strengths, and innovative derivative product designs will have a competitive advantage in the evolving market landscape [3][5][20] - The report suggests that the integration and collaboration across the entire industry chain will create broader growth opportunities for the market [3][5][20]