大雪?“脆皮”年轻人，带火养生经济？｜财经二十四节气

Group 1 - The core viewpoint of the article highlights the rising trend of health and wellness among young people, particularly during the "Daxue" season, as they adopt practices traditionally associated with older generations [1][3] - The "health economy" is gaining momentum, with a significant increase in consumer interest in health management, as evidenced by a survey indicating that "health preservation" ranks second in consumer willingness by 2025 [1][4] Group 2 - During the recent "Double Eleven" shopping festival, the total sales of nutritional and health products reached 23.8 billion yuan, with over 2,500 health brands on JD Health seeing their sales double year-on-year [4] - Approximately 42% of millennials in China are focusing on health management, and 47% of young people frequently purchase health products or services, indicating a shift towards habitual spending on health [4][6] - The "Chinese-style health preservation" is becoming popular, with the "medicinal food homology" market exceeding 20 billion yuan and growing by 22.3% year-on-year [6][8] Group 3 - The health economy is expanding into various aspects of daily life, with a notable increase in health-related content shared on social media platforms, reflecting a growing awareness of health among the public [8] - The market for health-related products, including health teas and nutritional supplements, is rapidly growing, driven by the fusion of traditional health wisdom and modern lifestyle [8] - There are concerns regarding industry practices, such as concept speculation and exaggerated claims, which need to be addressed to ensure the health economy remains focused on genuine health benefits [8]