大雪·“脆皮”年轻人，带火养生经济？｜财经二十四节气

Group 1 - The core viewpoint of the article highlights the rising trend of health and wellness among young people in China, driven by the "Healthy China 2030" strategy and changing consumer preferences towards health management [1][3] - The sales data from the recent "Double Eleven" shopping festival indicates that the total sales of nutritional health products reached 23.8 billion yuan, with over 2,500 health brands on JD experiencing a doubling in sales [3][5] - A significant portion of the millennial generation, approximately 42%, is increasingly focusing on health management, with 47% of young consumers regularly purchasing health products, indicating a shift towards habitual spending on health [3][5] Group 2 - The "punk health" trend is gaining popularity among young consumers, who prefer products that offer both immediate taste satisfaction and health benefits, reflecting a shift in consumer preferences towards "food as medicine" [5][7] - The market for "food as medicine" has seen substantial growth, with a market size exceeding 20 billion yuan and a year-on-year increase of 22.3%, indicating a strong consumer interest in traditional Chinese medicine integrated into modern products [5][7] - The health economy is expanding into various aspects of daily life, with a notable increase in health-related content on social media platforms, which has seen over 100% growth in health-related posts on Xiaohongshu [9][12] Group 3 - The integration of traditional health wisdom with modern lifestyles is driving rapid growth in segments such as health teas, nutritional supplements, and smart health devices, reflecting a heightened national awareness of health and wellness [12] - The industry faces challenges such as concept speculation, exaggerated claims, and a lack of standards, highlighting the need for regulation and guidance to ensure that health practices remain grounded in genuine benefits [12]