Group 1 - The ice and snow tourism market in China is experiencing significant growth as the new snow season begins, with various regions optimizing products and upgrading services to stimulate economic activity in this sector [1] - The first Heilongjiang Ice and Snow Sports Super League has commenced, featuring over a hundred provincial-level events that drive thousands of activities at the city and county levels, enhancing the appeal of ice sports to enthusiasts [5] - Innovative experiences are being introduced to meet personalized demands for ice and snow tourism, such as the ice floating experience in Altay, Xinjiang, where visitors can wear specially designed ice floating suits [7] Group 2 - The implementation of "snow holidays" has added new vitality to the ice and snow season, with 39 ski resorts and ice rinks in Jilin province offering three hours of free skiing daily to students in compulsory education, attracting over 30,000 students in the first three days [10] - The booming ice and snow economy is fostering the emergence of new business models and enhancing service quality, exemplified by a Beijing-based tech company that has launched a skiing service app with over 10 million registered users, experiencing an annual user growth rate exceeding 30% [13]
多地特色文旅解锁冬日乐趣 冰雪经济成为激活冬季消费新引擎
Yang Shi Wang·2025-12-07 01:45