更新、换新、焕新……透过关键词看中国经济新活力、新变化

Core Viewpoint - The concept of "updating" is a significant change in the economy this year, injecting new vitality into China's economy and enhancing the quality of life for citizens through various new products and services. Group 1: Consumer Behavior and Trends - Citizens are increasingly engaging in "trade-in" programs, with examples such as a citizen in Qingdao exchanging an old water heater for a new one, benefiting from subsidies that reduced the price from over 5000 yuan to under 3000 yuan [1] - New consumption experiences are emerging, such as 24-hour unmanned gyms and indoor skiing facilities, indicating a shift towards innovative leisure activities [3] - Consumers are prioritizing experiences over traditional purchases, as seen in Shanghai where spending on activities like tennis lessons is perceived as a source of happiness [5] Group 2: Government Policies and Subsidies - The "Special Action Plan to Boost Consumption" released in March has made subsidies more targeted, benefiting various demographics, including students and farmers, by reducing the cost of better living [7] - By October 2025, the total sales from trade-in programs reached 2.4 trillion yuan, benefiting 360 million people, highlighting the widespread adoption of this practice [9] Group 3: New Consumption Scenarios - Local governments are creating new consumption scenarios through innovative technologies and ideas, enhancing personalized consumer experiences [11] - In Chengdu, traditional markets are being transformed into creative spaces, showcasing a blend of food and culture [13] - In Hunan, an old train station has been repurposed into a creative hub for young people, illustrating the trend of revitalizing industrial spaces for modern use [16] Group 4: Regional Innovations - In Guizhou, the Qingyun Market has become popular for its unique blend of traditional culture and modern consumer goods, offering experiences like crafting silver jewelry [20] - Jiangsu has transformed abandoned docks into sports parks, promoting local tourism through themed routes related to the "Su Chao" football championship [21] - In Zhejiang, the introduction of regular drone delivery services is enhancing the quality of life for island residents, ensuring timely access to goods and supporting local agriculture [23]