2025年中国国际进口博览会媒体舆情传播报告

Core Insights - The 2025 China International Import Expo (CIIE) successfully concluded with a theme of "New Era, Shared Future," attracting 4,108 overseas exhibitors from 155 countries and regions, covering an exhibition area of over 430,000 square meters. The total number of attendees reached 922,000, with an intended transaction amount of $83.49 billion, representing a 4.4% increase from the previous year [1][30]. Group 1: Event Overview - The CIIE serves as a significant platform for high-level international trade and innovation, showcasing China's commitment to opening up its market [1][30]. - The event featured over 400 new products, technologies, and services making their global or Asian debuts, highlighting advancements in various sectors including medical devices, industrial robotics, and smart agriculture [3][16]. Group 2: Technological Integration - The expo emphasized "technology empowerment" with the introduction of humanoid interactive robots as "AI volunteers" for guiding and consulting, enhancing the visitor experience [2][12]. - A comprehensive media ecosystem was established, integrating large screens, small screens, and outdoor displays to maximize outreach and engagement [2][15]. Group 3: Innovation and Sustainability - Green and low-carbon technologies were prominently featured, with GE Vernova showcasing a 100% hydrogen-powered generator and Schneider Electric presenting energy efficiency solutions, aligning with China's dual carbon goals [3][20]. - The event also highlighted products targeting the aging population, with companies like Boston Scientific and Omron presenting innovations in health monitoring and rehabilitation [3][28]. Group 4: Cultural Exchange and Global Collaboration - The expo included unique cultural exchange activities, such as the "Twin City Exhibition," which promoted deep integration of products and regional cultures [4][23]. - Participation from countries along the Belt and Road Initiative increased by 23.1%, reflecting enhanced global economic resilience discussions [4][25]. Group 5: Sector-Specific Highlights - The medical device sector focused on comprehensive health management, with major companies like Medtronic and Pfizer showcasing their latest products [5][34]. - The consumer goods sector emphasized personalization and sustainability, featuring brands like L'Oréal and Uniqlo [5][34]. - The automotive sector presented innovations in localized R&D, including self-developed chips and autonomous driving technologies from companies like Volkswagen and Toyota [5][34].