贵州发白酒消费券，意义不止于激活市场、拉动消费｜周评

Core Viewpoint - The launch of the "2025 Colorful Guizhou Happy Purchase" liquor consumption voucher initiative aims to stimulate the liquor market and support the transformation of the liquor industry from merely selling products to promoting a lifestyle [4][5]. Group 1: Consumption Voucher Initiative - The consumption voucher program offers a 12% subsidy (equivalent to 8.8 discount), with a maximum of 500 yuan subsidy per order, designed to provide tangible benefits to consumers and invigorate the liquor industry during a period of deep adjustment [4][5]. - The initiative is a response to the current challenges in the liquor industry, including high inventory levels and differentiated demand, and aims to connect government policy with market needs effectively [5][6]. Group 2: Industry Transformation - The Guizhou liquor industry is evolving beyond traditional brewing, forming a robust industrial cluster centered around the Chishui River, integrating tourism, digital brewing, and cultural empowerment [6][7]. - The consumption vouchers serve as a "stepping stone" in the transition from "selling liquor" to "selling a lifestyle," allowing consumers to engage with the cultural and ecological aspects of Guizhou liquor [6][7]. Group 3: Digital Empowerment - The "One Code Guizhou" platform, which has 19.01 million users, facilitates the consumption voucher distribution, enhancing efficiency and enabling real-time market data tracking for better product supply and marketing strategy adjustments [5][6]. - This digital integration reduces marketing costs for companies and allows for a seamless connection between production and consumption, fostering a positive interaction with the digital transformation of the Guizhou liquor industry [6][7]. Group 4: Long-term Impact - The consumption voucher initiative is part of a broader strategy to stimulate long-term consumer engagement through experiences such as scenic liquor tourism and customized products, creating a sustainable consumption ecosystem [7][8]. - The program exemplifies a replicable model for traditional industries to achieve high-quality development by maintaining product quality while embracing innovation and digital channels [7][8].