经济大省挑大梁｜文化如何“破圈”走进百姓生活？江苏这场促消费活动给出答案

Group 1 - The "2025 Su New Consumption·Warm Winter Shopping Season" and the Double 12 Shopping Carnival will take place from December 5 to December 7, 2025, at the Suzhou International Expo Center, with the entire event lasting until mid-February 2026 [1] - The event features a lively atmosphere with traditional Suzhou street scenes, including performances and cultural interactions, which have become a hot topic among citizens [3] - The event aims to promote "Su Products" and enhance consumer engagement through immersive and life-oriented experiences, transforming citizen traffic into consumption growth [10] Group 2 - The event showcases traditional cultural performances, such as the "Yangzhou Qingqu" and "Suzhou Pingtan," emphasizing the importance of cultural heritage and innovation in traditional arts [5][7] - The display of modern designs, such as the Nanjing Yunjin's "Hundred Birds Facing the Phoenix" costume, highlights the integration of traditional craftsmanship with contemporary aesthetics, appealing to personalized consumer preferences [9] - The initiative aligns with the broader goal of improving the quality of life for citizens, reflecting a shift in consumer expectations from mere availability to quality and experience [11]