霸王茶姬联合创始人尚向民：行业未来应由价值定义

Core Viewpoint - The company Bawang Chaji emphasizes long-termism in the tea beverage industry, advocating for value-driven competition rather than price wars, amidst challenges of homogenization and internal competition [1]. Group 1: Company Development and Philosophy - Bawang Chaji, founded in 2017 in Kunming, Yunnan, focuses on two main objectives: producing quality tea and promoting Chinese tea culture [2]. - The company adheres to principles of "health, transparency, and low burden" in its product offerings, aiming for high-quality development [2]. Group 2: Industry Trends and Initiatives - The company has committed to large-scale, high-quality raw material procurement, with a projected tea leaf procurement volume of 13,000 tons in 2024, which enhances product quality and supports the upstream tea industry and farmers' income [2]. - Bawang Chaji is actively participating in the "Healthy China" initiative by piloting and promoting "nutritional labeling" in Shanghai, helping consumers understand the sugar and calorie content in beverages, which has also received official health certification in Malaysia [2].