揭开网络名人账号违法违规吸粉引流“套路” 如何营造风清气正的网络环境？

Core Viewpoint - The recent crackdown on online influencers like Wang Zibai and Xie Mengwei highlights the need for stricter regulations and accountability in the digital economy, particularly regarding tax evasion and unethical promotional practices [1][7][13]. Group 1: Wang Zibai's Case - Wang Zibai, known for flaunting luxury items and cars, was reported to have committed tax evasion amounting to 7.49 million yuan, leading to a total penalty of 13.3 million yuan [7]. - His online persona was built on extravagant displays of wealth, which attracted nearly 3 million followers, but he faced backlash when fans discovered counterfeit products being sold during his live streams [4][6]. - Following the tax evasion findings, his account was permanently banned from the platform [4][7]. Group 2: Xie Mengwei's Incident - Xie Mengwei, a former child star, was detained for wearing a police uniform while live streaming, which violated legal regulations and caused public concern [13]. - His actions were deemed inappropriate, leading to a 7-day administrative detention and subsequent account suspension [13]. - The incident underscores the potential for negative social impact from influencers misusing their platforms [13]. Group 3: Regulatory Environment - Experts emphasize that platforms must uphold higher ethical standards due to the significant influence of online personalities, rather than turning a blind eye for profit [15]. - The newly revised Cybersecurity Law, effective January 1, will increase penalties for online operators from 1 million yuan to 10 million yuan, along with potential business suspensions and license revocations [17]. - A recommendation for a joint enforcement mechanism among various departments and platforms has been proposed to address illegal activities by online influencers and foster a healthier online environment [19].