十年首次！五粮液突然降价

Core Viewpoint - The leading Chinese liquor company Wuliangye (000858) is initiating its first price adjustment in a decade, reducing the invoice price of its flagship product by 119 yuan per bottle, reflecting a response to declining performance in the market [1][2]. Group 1: Price Adjustment Details - Starting next year, Wuliangye will implement a discount on its eighth-generation product, lowering the invoice price from 1019 yuan to 900 yuan per bottle, while maintaining the payment price [1]. - As of December 6, the market price for a 500ml bottle of 52-degree eighth-generation Wuliangye is 850 yuan, indicating a price discrepancy with the future invoice price [1]. Group 2: Financial Performance - In the first three quarters of this year, Wuliangye reported a revenue of 609.45 billion yuan, a year-on-year decline of 10.26%, and a net profit of 215.11 billion yuan, down 13.72% [1]. - The third quarter showed a more alarming trend, with revenue dropping to 81.74 billion yuan, a decrease of 52.66%, and net profit falling to 20.19 billion yuan, down 65.62% [2]. - For the first three quarters of 2025, Wuliangye's gross margin was 74.93%, down 2.13 percentage points from the previous year, and the net margin was 36.45%, down 1.75 percentage points [3].