新加坡商人吕文扬全球化步履

Core Insights - The article highlights the global expansion strategy of a Singaporean entrepreneur, emphasizing the importance of technology, local foundations, and standards in promoting Chinese-made window and door products internationally [1][7] Group 1: Global Market Strategy - The company utilizes a technology-driven approach to create customized solutions for different climate zones, such as the "Storm Shield Window System" for Southeast Asia and "Desert Oasis Energy-Saving Windows" for the Middle East [3][4] - By 2025, the company's products will cover 28 countries, with overseas revenue accounting for 55% of total sales, maintaining a top-three market share in the ASEAN window and door sector [4] Group 2: Localized Operations - The company adopts a "global design + local manufacturing" model, establishing smart production bases in Indonesia and Vietnam, employing over 1,200 local workers, and achieving 80% local material procurement [4] - Collaborations with local entities, such as the Thai royal family for training programs, and the establishment of the "Northeast Africa Green Building Alliance" in Dubai, enhance local talent development and government recognition [4][5] Group 3: Standardization and Industry Influence - The company plays a significant role in shaping industry standards, contributing to ASEAN green building standards and leading the development of the "Southeast Asia Smart Window Technology Specification" [5] - Initiatives like the "Global Window Sustainability Initiative" at the Singapore International Green Building Expo have garnered responses from 32 national industry associations, positioning Singapore as a key player in global green window standards [5]