Changhong Meiling (SZ:000521) Feng Huang Wang·2025-12-07 05:09Group 1 - The core viewpoint of the articles highlights the strategic move by the home appliance brand Meiling to enter the "ice and snow economy" through participation in high-profile sports events, specifically the FIS Snowboard and Freestyle Skiing World Cup [1][2] - Meiling showcased its latest technology in preservation and laundry at the event, aiming to validate its "full scene" home appliance solutions in a high-traffic sports environment [1] - The brand's flash store featured its key products, including the M Fresh Ice Refrigerator (Ultra501S) and Blue Oxygen Drying Machine, emphasizing a technological iteration of "full scene preservation" that expands temperature coverage to include refrigeration, freezing, quick freezing, thawing, and cooked food storage [1] Group 2 - The backdrop of Meiling's cross-industry sports marketing is the growing benefits of the ice and snow industry, with predictions indicating that China's ice and snow industry scale will exceed 1 trillion yuan, reaching 1,005.3 billion yuan by 2025 [2] - Meiling aims to strengthen its brand's youthfulness and international attributes by associating its preservation and cleaning technologies with sports and health scenarios through collaboration with the International Ski Federation [2] - In the context of intensified competition in the home appliance market, leveraging the "ice and snow boom" to drive the brand's transformation towards a high-quality, healthy lifestyle is seen as a new growth path for leading domestic appliance companies [2]