第八代五粮液开票价降至900元/瓶？公司回应

Core Viewpoint - The major price adjustment of Wuliangye's core product, the 52-degree Eighth Generation Wuliangye, has sparked significant market attention, with reports suggesting a price drop to 900 yuan per bottle, although the company clarifies that the factory price remains unchanged at 1019 yuan per bottle, indicating that the perceived price drop is due to subsidy policies [1][4][9]. Group 1: Price Adjustment Details - Wuliangye is reportedly adjusting the price of its core product, with the opening invoice price dropping to 900 yuan per bottle, and potential costs for distributors could be as low as 800 yuan per bottle when factoring in various support policies [1][4]. - The company maintains that the factory price of the Eighth Generation Wuliangye has not changed, and the market's perception of a price drop is linked to the implementation of subsidy support policies [4][8]. - The current market environment shows that the price of the Eighth Generation Wuliangye on platforms like Tmall and JD is between 820 yuan and 850 yuan per bottle, indicating a price inversion phenomenon in the industry [4][8]. Group 2: Industry Context and Implications - The white liquor industry is undergoing structural adjustments, and changes in pricing and channel policies by leading companies like Wuliangye can have widespread effects on the market [3][7]. - The recent price adjustments are seen as a "structural benefit" aimed at supporting distributors who genuinely serve consumers, encouraging them to focus on direct sales rather than reselling to platforms [7][9]. - Experts view Wuliangye's decision as pragmatic, helping to alleviate financial and inventory pressures on distributors and redirecting resources towards enhancing consumer experiences [9].