五粮液降价了？最新回应

Group 1 - The core point of the news is that Wuliangye will adjust the pricing of its eighth-generation product starting next year, maintaining the payment price at 1019 yuan per bottle while offering a discount of 119 yuan, resulting in an invoice price of 900 yuan per bottle [1] - Wuliangye clarified that the factory price of 1019 yuan per bottle has not changed, and the so-called "price reduction" is due to the implementation of a subsidy support policy [1] - Industry insiders confirmed that with the manufacturer's subsidy, the price could drop to over 800 yuan per bottle, indicating significant marketing decisions are being made [1] Group 2 - Wuliangye's Q3 2025 report shows a revenue of 60.945 billion yuan for the first three quarters, a year-on-year decline of 10.26%, and a net profit of 21.511 billion yuan, down 13.72%, marking the first revenue decline since 2015 [5] - In Q3 alone, Wuliangye's revenue was 8.174 billion yuan, a significant drop of 52.66%, with net profit falling by 65.62% to 2.019 billion yuan [5] - The white liquor market is facing challenges across all price segments, with high-end liquor prices declining and mid-range products engaged in price wars, leading to a situation of price "inversion" for multiple brands [5]