Stop calling it recovery! Business needs a different word

If you are a CEO in Jamaica, you could be using the wrong vocabulary. Like many, you are talking about “recovery”: getting back to where you were before the hurricane. But here’s some data: Sony didn’t “recover” after Japan’s post-war devastation....If you are a CEO in Jamaica, you could be using the wrong vocabulary.Like many, you are talking about “recovery”: getting back to where you were before the hurricane. But here’s some data: Sony didn’t “recover” after Japan’s post-war devastation. Indonesia didn’ ...