《疯狂动物城2》热映引爆周边产品消费热潮！IP联名成流量密码，文化经济新动能显现

Group 1 - The core point of the article highlights the significant consumer enthusiasm surrounding the release of "Zootopia 2," with various merchandise experiencing a surge in demand, indicating the power of animated IPs in driving consumer behavior [1][2] - Following the film's release, related search volume increased by over 1000%, and sales in the toy and collectible sector rose by more than 600%, showcasing the immediate impact of the film on consumer spending [1] - The film has led to over 70 announced collaboration activities across various sectors, including toys, apparel, jewelry, snacks, and e-commerce, appealing to a diverse consumer demographic [2] Group 2 - The phenomenon is driven by "attention economy" and "meaningful consumption," where consumers seek social recognition and deeper value in their purchases, moving away from the notion of "consumption downgrade" [2][3] - The sustainability of this consumer trend relies on the ability to extend the value chain and industry chain, with successful IPs like Disney viewing IP development as a long-term strategy rather than a short-term marketing tactic [2][3] - The global IP economy is projected to exceed 1 trillion yuan by 2024, with a compound annual growth rate of 9.7% from 2025 to 2029, while China's IP economy is expected to grow at a rate of 13.5%, significantly outpacing other regions [3]