Core Insights - The Chongqing Urban Super League, known as "Yuchao," has gained significant popularity since its launch on September 13, 2025, with a record attendance of over 40,000 fans at a match on December 6 [1][4]. Group 1: Event Highlights - The match between Jiulongpo Xinyuan Panda Team and Shapingba Team at Chongqing Olympic Sports Center sold out over 40,000 tickets in advance, showcasing strong local interest [4]. - The event featured a vibrant atmosphere with fans actively supporting their teams, and a concurrent community market offering local delicacies and cultural products [4]. Group 2: Economic Impact - The integration of "events + consumption" has led to an indirect boost in local spending exceeding 350 million yuan, with surrounding commercial areas experiencing an average foot traffic increase of over 50% [6][7]. - The Chongqing Sports Bureau emphasizes the importance of aligning events with citizen needs, planning to introduce "Yuchao-themed tourism routes" and exclusive offers from local businesses [6].
“体育+”点燃经济新引擎 文体旅深度融合“赛”出消费新潮流
Yang Shi Wang·2025-12-07 08:26