中国酒类流通协会会长秦书尧：以“四心”应对酒业新一轮调整期

Core Viewpoint - The Chinese liquor industry is undergoing a significant transformation, necessitating changes in production, marketing, and thinking methods due to a new round of adjustments in the market [1][2]. Group 1: Industry Transformation - The liquor industry is in a deep turning point characterized by changes in consumer demographics, cultural shifts, and the restructuring of distribution channels [1]. - The current adjustment phase is influenced by complex changes in both domestic and international economic environments, as well as the impact of digitalization on lifestyles [1][2]. Group 2: Development Guidelines - The president of the China Liquor Circulation Association proposed a "Four Hearts" development program to guide the industry through this transformation: 1. Firmly establish industry confidence and strive for development 2. Prioritize innovation as the primary driving force for growth 3. Maintain a commitment to quality by providing high-quality, cost-effective products 4. Uphold a consumer-centric approach, focusing on creating value for consumers [2]. Group 3: Consumer Safety Initiatives - The "Safe Liquor Project," initiated in 2014, has cultivated nearly 2,000 demonstration units nationwide, providing consumers with a safety guide and fostering a trustworthy consumption environment [2]. - By 2025, 189 enterprises (stores) are expected to pass strict standard audits under this initiative [2]. Group 4: Online Consumption Trends - Online channels have emerged as new frontiers for liquor consumption, prompting the need for the "Safe Liquor Project" to extend its commitments to online platforms, e-commerce, live streaming, and community marketing [4]. - The project aims to establish transparent rules suitable for the digital age to meet the fragmented and diverse needs of consumers [4]. Group 5: Future Events - The China Liquor Circulation Association plans to host the 2025 International Baijiu Cocktail Competition and organize the "China Fine Wine Carnival Thailand Station" among other activities to promote Chinese liquor internationally [5].