中国酒类市场景气指数发布，业内称潮流酒饮处于蓬勃发展前夜

Core Insights - The China Alcohol Market Prosperity Index (ACI) for January to September 2025 is reported at 44.85, indicating a "relatively unprosperous" state, down from 47.14 in the first half of the year, which was categorized as "slightly unprosperous" [1] Group 1: Market Trends - The demand for liquor is stabilizing, with some consumption scenarios gradually recovering, indicating that the worst sales period has passed, but a return to previous levels is unlikely [2] - The industry is undergoing a two-phase inventory reduction process, with terminal inventory expected to be completed post-Spring Festival and distributor inventory by the end of next year [2] Group 2: Innovation and New Opportunities - The importance of quality innovation in liquor, particularly in low-alcohol products, is expected to increase significantly [2] - The trend of "trend liquor" is on the verge of rapid development, driven by the expansion of target demographics and innovative drinking scenarios, particularly among younger and female consumers [3] Group 3: Channel Dynamics - Offline channels are under significant pressure, with "profitability" becoming the core factor affecting retail terminals [3] - Integrated operations on the manufacturer side, user asset management, and online expansion to enhance sales are seen as potential solutions to current challenges [3] Group 4: Marketing Strategies - Online channels are performing well against the trend, with the integration of online and offline marketing becoming a new key strategy, including the use of short video content marketing and the synergy between online e-commerce and offline channels [4]