两个“同仁堂”？消费者避坑要注意这些

Core Insights - The article highlights consumer complaints regarding counterfeit products from the traditional Chinese medicine brand "Beijing Tongrentang," specifically the absence of the "Double Dragon Mark" on purchased items [2] - It discusses the existence of multiple trademarks associated with Beijing Tongrentang, including those owned by its subsidiaries, which have led to confusion among consumers [2] - The article emphasizes the legal implications of trademark usage and the responsibilities of Beijing Tongrentang regarding the products sold under its name [3][4] Trademark Issues - Consumers have reported purchasing products that claim to be from Beijing Tongrentang but lack the official "Double Dragon Mark," leading to concerns about authenticity [2] - Several subsidiaries of Beijing Tongrentang, such as Beijing Tongrentang Xingan Health and Beijing Tongrentang (Sichuan) Pharmaceutical, have been found to use similar branding, which can mislead consumers [2] - Legal experts indicate that the use of the Beijing Tongrentang name by these subsidiaries may still constitute trademark infringement, as it can create confusion among consumers [3] Brand Management and Consumer Trust - The article suggests that consumers should verify product packaging to ensure they are purchasing items directly from the parent company to avoid counterfeit or substandard products [4] - It points out a conflict between maintaining brand integrity and the financial interests of the parent company and its subsidiaries, which may lead to potential quality control issues [4] - The ongoing situation could force Beijing Tongrentang to reconsider its branding strategy if significant quality issues arise from products sold under its name [4]