岁末攻坚正酣！银行业密集部署年终决算与2026年旺季营销工作

Core Viewpoint - The banking industry is simultaneously focusing on year-end financial closing for 2025 and preparing for marketing strategies for 2026, reflecting a dual approach that emphasizes both meticulous management and forward-looking strategies [1][6]. Group 1: Year-End Financial Closing - Several small and medium-sized banks, including Sanxia Rural Commercial Bank and Hainan Bank, are holding meetings to finalize their 2025 financial results, which are crucial for internal decision-making and external image [3][4]. - Sanxia Rural Commercial Bank emphasizes three core directions for year-end closing: accurately reflecting operational results, objectively evaluating financial compliance, and scientifically managing various risks [3]. - Hainan Bank highlights the importance of risk management during the year-end closing process, focusing on early detection and resolution of potential risks in key operational areas [4][5]. Group 2: Marketing Strategy for 2026 - As year-end financial closing progresses, banks are also launching marketing initiatives for the 2026 peak season, with institutions like Wuhan Rural Commercial Bank actively mobilizing for early market capture [6][7]. - Wuhan Rural Commercial Bank outlines a three-dimensional approach to marketing: focusing on customer-centric strategies, market-oriented operations, and efficiency-driven goals [6][7]. - The dual focus on financial closing and marketing is seen as a critical operational strategy that balances short-term performance with long-term growth objectives, necessitating a dynamic resource allocation mechanism [7].